Well & Truly Artisan Pantry is a small Kiwi family-owned company crafting wholesome, naturally gluten‑free breakfast foods and snacks from scratch in certified kitchens in Wellington and Christchurch.
With a focus on simple, nourishing ingredients and zero fillers or palm oil, their handcrafted range brings nutritious goodness straight to your table.
Quality & Certification
Well & Truly maintains high standards: all items are certified gluten‑free, dairy‑free (granolas contain honey, sourced from Hunt & Gather Bee Co in Raglan), non‑GMO, and palm-oil free.
They undergo annual and random lab testing to ensure compliance with Australia–New Zealand Food Standards, and their packaging is recyclable via soft‑plastic programmes.
Awards & Accolades
The brand has been recognised in the Outstanding NZ Food Producer Awards, collecting medals in 2019–2021. Highlights include Silver for Macadamia Gold granola, bronze for vitality bars, and finalist nods for various products.
Brand Story & Values
Rooted in family values and a passion for real food, Well & Truly is part of the Whole Harry family of brands, focused on making breakfast the best meal of the day. They prioritise local and sustainable sourcing—eg, NZ macadamias and coconut products, plus honey from eco-conscious local beekeepers. Their operations are transparent, found at food shows across NZ, and open to partnerships in cafés and wholesale.
Why Customers Love It
- Clean nutrition, big flavour: no artificial additives, just whole foods
- Certified safe options: ideal for gluten-sensitive individuals
- Versatile offerings: snacks and bars for meal occasions, DIY kits for fun and freshness
- Eco‑friendly: sustainable ingredients and recyclable packaging
- Award-winning taste: industry recognition confirms quality
